Our watch brand choice is definitely a reflection of your character. Read on to see what your watch brand says about your style!
Omega
Omega has been a huge and longtime industry game-changer, breaking records in diving and aviation watches and churning out most stylishly sporty watches like the Seamaster Aquaterra and Speedmaster. Omega watches are less flashy than Rolex but still widely respected as one of the best Swiss watch brands.
The Omega man is a bit of an engineering and science nerd, fascinated by space and ocean exploration. That said, you learn best by doing. It’s not enough for you to visit the planetarium or watch a documentary about ocean currents. Instead, you signed up for sailing lessons and can now tie a bowline like a real sea dog. You throw yourself into all your passions and love broadening your horizons with real hands-on learning.
As far as your style goes, Omega wearers are not so bogged down with fashion—they’re too much on the go—but that doesn’t mean you’ll throw on dirty t-shirt and jeans with holes and call it a day. You care about how you present yourself but don’t like to think too much about it. You have a closet of go-to combos that always look spot on: a cashmere sweater and dark denim for date night; a grey skinny tie and hunter green chinos for work; and a suit that makes you look like a real stud.
Panerai
Watch Xchange
Panerai watches are immediately distinguished for their unique watch case shape and crown guard. Panerai watches are quickly recognized by fellow collectors in the know, but are relatively unknown to the greater public. This makes the unconventional Panerai watch a great conversation starter and has become a favorite among hip and stylish men.
If you’re a member of the Paneristi—an elite group of Panerai devotees—you are a tastemaker and not just when it comes to watches. You always know about the coolest hole-in-the-wall bars with a taco truck in the back. You were the first to sip on a CBD latte. And you never stopped collecting vinyl.
Panerai style types are the dudes who can wear anything and (to the dismay of many envious wannabes) make it look cool: white denim, AirPod earbuds, a denim shirt with blue jeans.
Patek Philippe
Luxury Showcase
Patek Philippe watches are the crème-de-la-crème of Swiss luxury watches. Largely considered the gold standard of watchmaking, Patek Philippe watches have a quiet elegance, thanks in large part to their no-frills cases and minimalist dials. The man who sports the luxuriously understated Patek Philippe watch exudes confidence, not arrogance.
As a Patek gentleman, you’re very cultured in a non-pretentious way; you’re simply curious and have a fascinating bank of knowledge about odd topics making you a delight to chat with at cocktail parties. You approach everything in a calm, cool, and collected manner which makes people instinctively defer to you as the unspoken leader of any work group or social circle. When you speak, people listen, not because you command attention, but because you look like a guy who just knows things.
If you’re sporting a Patek Philippe, you’re the kind of man who owns a tuxedo and knows that the pleats of a cummerbund always face upwards. You know how to put together an outfit for any occasion—golfing a client, cocktails with the in-laws, or even while doing home repairs– with Don Draper-worthy panache.
Rolex
Rolex is, by far and large, the go-to watch brand for any new or seasoned collector. The brand is universally recognized for its historic and classic timepieces that have each turned into iconic models: the Submariner, the Daytona, the Datejust.
While a Rolex watch is a luxury purchase, the Rolex wearer is very practical man. You thoroughly research any high-ticket item—a flat-screen TV, your car, even your baby’s first stroller—before you finally put down your credit card. You don’t spend your money to be flashy. Rather, you thoughtfully invest in the top-of-the-line whenever possible. So it’s only natural that you’d be drawn to a Rolex watch; they’re timeless watches and a smart investment.
Style-wise, Rolex wearers are fashionable without ever chasing a trend. Your wardrobe consists largely of button ups, crisp jeans, a smart blazer, and a handful of fitted t-shirts. You always look neat and pulled together—but never in a stuffy way.
TAG Heuer
TAG Heuer is primarily known for its close affiliation to the history of auto-racing. (After all, its signature model the TAG Heuer Carrera is named after the deadly Carrera Panamericana car race.) It makes sense that TAG Heuer would become the brand-of-choice among gear heads and low-key thrill-seekers.
If TAG Heuer is your #1 watch brand, you probably know your way around a garage and work bench like a pro. In your younger years, you were a fairly tame rebel; yeah, you went skydiving, got too many speeding tickets, and wore Converse sneakers with your tux to your prom, but it was all, in hindsight, pretty harmless. These youthful stunts surprisingly gave you street smarts and have now manifested themselves into lots of practical life skills, like how to change a tire on the side of the highway.
Step into a TAG Heuer wardrobe and you can expect to see loads of faded Levis 501s, work boots, and perfectly worn t-shirts. Your wardrobe is rugged with a nice dose of grunge but never sloppy. You’re not one to spend a lot on clothes because you love to get your hands dirty—and your shirt and jeans in the process. Fortunately, a resilient TAG Heuer watch can keep up with you.