Throughout the watch industry, there has been a significant shift in how people shop for luxury watches, from Rolex to Patek Philippe to Audemars Piguet. The bygone era of brick-and-mortar stores have given way to a savvier crop of online shoppers who know how to maximize their investment on a fine Rolex timepiece: shopping pre-owned.

We explain the practical and financial benefits to shopping TrueFacet for a pre-owned Rolex watch to help you purchase the Rolex you’ve been coveting—and still save thousands of dollars.

1. Never incur the sharp depreciation cost of full-priced retail.
Just like driving a brand new car off the dealership lot, the value of a new Rolex watch depreciates the moment you take it out of the store. This immediate value drop makes shopping pre-owned a very attractive option for most Rolex collectors, allowing them to improve (if not increase) their return on investment and save thousands in both the short and long term.

2. Skip the waitlist.
Rolex produces roughly 1,000,000 watches a year. And while this makes Rolex one of the world’s biggest watch manufacturers, the incredibly high global demand makes select new Rolex models fairly hard to come by. To wit: the Rolex Daytona is still in production today, but, as one of Rolex’s most coveted models available, the waitlist is upwards of three years. Bypass the waiting period and opt for a pre-owned Daytona which you can receive and sport in as little as three days.

3. Capitalize on Rolex’s quality craftsmanship.
One reason skeptics site for shopping new over pre-owned is that a pre-owned Rolex watch has been worn and used. While this may discourage some wary shoppers, the reality is, luxury goods are built to last. (Hence why even decades-old Rolex watches are still running smoothly.) So provided that a Rolex watch has been cared for and well-maintained (even if it was worn frequently), there is no compromise in its quality as a timepiece. By eschewing the somewhat misguided stigma that “worn” means “worn out,” you can save yourself thousands of dollars on what remains a luxury watch.

4. Stretch your dollar and upgrade your Rolex collection.
If you’re only prepared to spend $5,000 on your watch but are eyeing one of Rolex’s premier models (think a Daytona or a Sea-Dweller that retail for easily over $10,000), opt for a pre-owned Rolex to help your budget go further. The retail prices for these models are firm but, when you explore pre-owned models, the available price range expands significantly and effectively pushes even Rolex’s top models into your budget.

5. Get the look—for a fraction of the cost.
Rolex’s designs have a distinct and distinguishing air about them and it is near impossible to articulate the mesmerizing effect of a Datejust’s fluted bezel or a GMT-Master II’s sporty and colorful dial. But something about these enduring and recognizable designs consistently draws devotees in and makes us all covet them.

However, the price tag of a new Rolex is a staggering barrier, regardless of how badly we yearn to sport a Submariner. Going the pre-owned route means you can revel in finally and proudly wearing a Rolex—without the associated post-purchase guilt that often comes with overspending on a full-priced model.

To learn more about shopping pre-owned Rolex watches, email us at support@truefacet.com or call 1-800-690-3736 and a TrueFacet concierge associate can guide you through the process or find you an investment-worthy style.

 

Who needs a luxury watch when your phone can tell you the time? Right? Wrong.

A luxury watch does not just tell you just the time. It is a work of art, a perfectly crafted piece made of tiny wheels and the finest materials to create a timeless artifact that screams taste, class, personality and yes, the time.

There are as many different types of luxury watches as different brands. From as early as Omega in 1848 and Patek Philippe in 1851 to the most recent Hublot in 1980, these names have raised the standard for timekeeping across the world. So what makes these watches luxury watches and not just great watches?

Precious Materials: Luxury watches are luxurious primarily because of the materials they are made of. The most common metals used are the different golds, platinum and occasionally silver. In addition, they may have precious stones or diamonds inlaid to add an extra wow factor.

Own Movement: A watch tells time using movements. Most watchmakers buy movements from other various suppliers. However the best watches come from makers who also make their own movements which takes the level of decoration and complexity to the next level.

Seal of Geneva: This seal is only applied to those watches whose movements adhere to the stringent Swiss laws, certifying quality and origin. While the lack of a seal doesn’t take away from the quality of a watch, the existence of one does make it more impressive.

Assembly: The longer and more painstaking the assembly of a watch, the higher its value. High end watches should be a testament to the mastery behind them which makes them more detailed and of a higher quality.

Complexity: There is a difference between beautiful and complex watch movements and luxury watches should have the latter. Luxury watches should tell time in a unique way, the movement should be interesting to look at and often include additional bells as whistles such as calendars, chronographs and multiple time zones.

Limited editions: The more limited, the more exclusive which naturally makes it a luxury

Investment: Luxury watches are often investments and have a good resale value if and when needed. Check out our watches at http://www.truefacet.com/watches.html to see what sort of retail value the different pieces have.

To top it off, luxury watches should just be beautiful. All the crafting, design, decoration and finesses doesn’t mean a thing if it doesn’t appeal to the eye. A luxury watch is one that attracts your attention and stays with you even after you’ve looked through another hundred.

Check back with us for more on our Luxury Watches Series to learn about the individual brands and ease you into making your big buying decision.