Even the most notable fashion brands have dipped in jewelry and watches and some more than others. Louis Vuitton and Gucci have extensive fine jewelry collections and Dolce & Gabbana and Versace have trendy watch collections. As some of the most renowned brands in the world, their logos are instantly recognized. However, there’s more than meets the eye. Check out the story behind these five famous logos.
1. Louis Vuitton
It’s impossible to walk through a moderately-sized city without seeing the LV monogram emblazoned all over luxury bags and accessories. Ironically, what started as an attempt to thwart counterfeits has now become ubiquitous among fakes. It’s estimated that just 1 percent of all LV monogram covered items are actually authentic.
In 1896, Louis Vuitton was feeling the affects of counterfeits and developed the LV monogram to prevent the copycats from imitating his designs. The monogram consists of a floral and quatrefoil motif combined with the LV logo. The floral pattern was inspired by Japanese art, a popular choice during the 19th century.
2. Dolce & Gabbana
The Dolce & Gabbana is a logo icon — an example of the power of simplicity. D&G was only founded in 1985, though you would assume with such a reputation, the brand has been around much longer. Through effective branding, including choice of logo, the fashion brand has created worldwide fame and recognition.
When the brand was taking hold in the early ’90s, the minimalost logo was representative of a modern luxury brand, appealing to the young and fashion-forward. The sleek and simple logo expressed the desire for modernity and sophistication and departure from the traditional and stagnate established brands.
3. Gucci
You’ve seen it everywhere and on anything — the famed GG logo. The interlocking logo was inspired by, unsurprisingly, Guccio Gucci’s initials. More surprising, the logo wasn’t used until after the founder’s death in 1953.
The logo first appeared in 1964 starting with belt buckles and other small accessories. Next, the logo expanded to luggage to handbags and everything else. If you see this logo embossed or as hardware on item, then you should know how to spot the real thing. The left G will appear as a typical G, but the right G will be upside down and backward.
4. Versace
The iconic head of Medusa logo is one of the more elaborate and ornate logos compared to the simplistic and modern logos of current brands. This particular choice in iconography stems from founder Gianni Versace’s love of classical Greek mythology, especially the story of Medusa. Versace was raised in a region of souther Italy that is largely influenced by Greek heritage.
Versace’s Medusa represents striking beauty, amazement and power — something he felt was representative of his artistic vision and the designs he presented. The Medusa head is surrounded by Greek keys, another influential motif in Versace designs.
Photo Credit: logodatabases.com / dippleconway.co.uk / logok.org / master-logo.blogspot.com