The Italian jeweler Damiani was founded in 1924. Three generations have led the company creatively, making Damiani a true family business. Founder Enrico Grassi Damiani found success designing diamond jewelry for the nobles of Italy. Since then, Damiani has found a place amongst the finest Italian jewelers.
Quietly, the family jewelers refined and innovated the classic Damiani style, developing a prestigious reputation among affluent Italians. In 1980, the Damiani family decided to expand the reach of their carefully developed brand. Damiani highlighted testimonial evidence, innovations and world-class photography to introduce their brand to the world.
The third generation of Damiani jewelers were the first to take the business beyond Italy, growing the family business into a globally-reaching corporation with over 80 boutiques across the world. Damiani is the most successful jewelry brand in Italy and is now looking to find similar success throughout the rest of the world.
The jeweler has had many celebrity collaborations and endorsements. Brad Pitt co-designed the D.Side collection of wedding band-inspired pieces while Jennifer Aniston modeled the designs in an ad campaign.
In a humanitarian effort, Damiani partnered with Sharon Stone to launch the “Clean Water” campaign. The campaign’s goal was to build wells to extract clean drinking water in African villages. For the campaign, Damiani introduced a collection featuring rough diamonds with part of the proceeds going towards building wells. The jewelers has also maintained a strong commitment to sourcing conflict-free diamonds.
Damiani upholds a tradition of the finest craftsmanship and design with 18 Diamonds International Awards, beginning in 1976. Damiani is the only jeweler in the world to have received as many awards. The most recent was awarded in 2000 for the Eden bracelet which features 900 brilliant-cut diamonds, 94.45 carats, set in white gold. The masterful piece took approximately 800 hours to create, according to Damiani.
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Photo Credit: noblesse.com / damiani90years.com / damiani.com / jeweleryicon.com