How to Authenticate Damiani Jewelry

Damiani is one of the top jewelers in the world, especially in Italy. With a high-profile name like Damiani, you run the risk of buying a fake if you are purchasing online or from a dealer who is not authorized. Check out these tips for authenticating your Damiani jewelry.

1. European Gold


Most European jewelry has a fineness of .750, or a 75 percent purity — that’s 18 karats. This is marked in parts per thousand on European gold, including Italian gold like Damiani. When examining your piece, the caratage should be marked as 750, not 18K or 18KT.

2. Hallmarks and Stamps


When you examine your jewelry, be sure to check the hallmarks. The hallmarks are the markings on the metal of the jewelry item that indicate a specification of the jewelry piece, such as the fineness of the metal. A maker’s mark distinguishes the jewelry from items by other jewelers. The stamps should always be clear and precise. The backside or inside of the metal should also say “Damiani” and “Made in Italy.”

If you have a wedding band that was co-designed by Brad Pitt for the D.Side collection, then your band should be stamped accordingly.The piece will read, “co-designed by Damiani and Brad Pitt.”

3. Quality

Damiani only uses high-quality metals like gold and platinum. When you examine your item, look for signs of discoloration or areas where it appears there is another color underneath — this is sign that the item is a fake.

4. Price

Always keep the price of the bracelet in mind. A brand new Metropolitan Dream yellow gold ring is about $2,500. Since Damiani has impressive craftsmanship and uses high-quality materials, the jewelry does not depreciate greatly over time. If you find an item in good condition at an unbelievable price, then the product is likely fake.

5. Source


Nearly 90 percent of counterfeit goods come from China. If you are buying your item online, keep in mind the seller location. Be wary of goods originating from locations with high rates of counterfeit goods. Check that the website you are buying from issues a guarantee, authenticates your item, and has a great return policy should you not be satisfied with the product.

6. Appraisal
When in doubt, take your item to a trusted jeweler for appraisal. The only way to ensure your item is authentic is to take it to a professional to confirm this for you. Or you can just mail your item to expert appraisers at TrueFacet to get a report.

Photo Credit: wuwhoshente.com / damiani.com / forbes.com