The loupe

TrueFacet's Fine Jewelry and Watch Guide
News

August Best-Sellers

TrueFacet Holiday Shops Sale

The summer season is coming to a close and buyers are preparing for fall and sellers are listing for a new season. If you are looking to add to your jewelry or watch collection or trying to sell before the new season, then this list of best-selling products from August will help you understand what people are buying.

Men’s Watches

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This August, the best-selling brand was Rolex, with the Datejust II, GMT-Master II and Submariner, selling the most. Previously, Breitling was selling an increased number of Super Oceans, and although the model is still a top seller, the Chronomat was the most popular from the brand. Vintage Omega watches are always a collector’s favorite, and vintage Omega Deville watches were at the top for the brand. Other popular models included the Seamaster, especially ref. 2561.80.00, and the Aqua Terra. Finally, the TAG Heuer Aqua Racer and Formula 1 saw an increase in sales for August.

Women’s Watches

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Women’s watches trended towards fashion watches and watches from designers that primarily produce jewelry. Michael Kors watches were among the top selling with the Skylar and Darci models favorite choices. The ladies Cartier Muse de 21 greatly increased in popularity for the month of August. The Gucci 112, a bracelet watch, was another fashion watch that gained in popularity. Finally, the Bulgari Diagono was the best selling women’s sports watch.

Bracelets

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Each month, Cartier Love bracelets are typically the best-selling jewelry item, and this was true for August. However, while we usually see yellow gold Love bracelets as the top metal, this August white gold bracelets surpassed yellow gold. Although the white gold Love bracelets are slightly more expensive than the yellow gold, they retain their value better. The Love bracelet was followed by David Yurman cable bracelets, another consistently popular jewelry piece. Hermes enamel bangles and H bracelets, along with Tiffany & Co. toggle bracelets were also best sellers for the month.

Necklaces

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Tiffany & Co. necklaces are typically the best-selling necklaces overall and this was true for August. Elsa Peretti Open Heart and Paloma Picasso Loving Heart designs are extremely popular and the top selling in the necklace category for Tiffany & Co. Chanel CC logo necklaces and long ropes of faux pearls followed Tiffany & Co. Finally, Van Cleef & Arpels Alhambra necklaces, especially in mother of pearl, were favorites for the month.

Earrings

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Chanel dominated the earrings category for the month of August. Earrings from the French designer are typically at the top of the category. The most popular styles included button earrings and CC logo earrings. Behind Chanel earrings was another David Yurman favorite: Albion earrings. The colorful gemstone earrings perfectly pair with the best-selling cable bracelets. Finally, Tiffany & Co. knot earrings made for the perfect, simple earring for August.

Rings

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Along with Cartier Love bracelets, Cartier Love rings are one of the best-selling items on the site. Although the Love bracelets sold the most in white gold, the Love rings sold the most in yellow gold. Following the Love rings was another Cartier classic — the Cartier Trinity ring. Beside Cartier, Bulgari B.Zero1 rings in white gold and Tiffany & Co. Atlas rings in yellow gold were also top sellers in the ring category.