If you’re shopping for a pre-owned Cartier Love Bracelet and find one at a jaw-dropping, seems-to-good-to-be-true cost, read on. You may be mistakenly browsing a vintage Revson Bracelet that is not worth the same value as an authentic Cartier Love Bracelet.

In 1970, Cartier designer Aldo Cipullo partnered with Charles Revson, the founder of Revlon Cosmetics, to design a special-edition Love Bracelet.

Although the Revson Bracelet looks virtually identical to the original, there are two major design points that distinguish it from the standard Love Bracelet. The Revson Bracelet was electroplated to cut down its retail cost. It is oftentimes misleadingly advertised as an “18K Aldo Cipullo Love Bracelet” but is in fact only gold-plated and therefore less expensive. The second key design difference of the Revson Bracelet is that it has a screw on only one side and a hinge on the other—whereas the original unscrews on both sides.

Revson Bracelets are also stamped with “Aldo Cipullo Gold Electroplate” and “Charles Revson, Inc.” Real vintage Cartier Love bracelets meanwhile are stamped with the Cartier name only and most originals are not engraved with serial numbers.

Many people re-selling the Revson Bracelet will list the item as a vintage Cartier Love Bracelet or an Aldi Cipullo-Charles Revson Love Bracelet. And while this is, in a way, factually true—the bracelet was indeed produced by Cartier—it’s a misleading characterization of the bracelet if you’re in the market for an authentic Love Bracelet.

The Revson Bracelet is classified as costume jewelry and usually priced accordingly, ranging from $99 to upwards of $1,000. So if you’re wowed by the low price of what appears to be an authentic Cartier Love Bracelet, which retails upward of $4000 at the least, proceed with caution as it could be a mis-listed Revson Bracelet.

To learn more about authentic versus forged Carter Love Bracelets, visit our story “How to Spot a Fake Cartier Love Bracelet” here.

---