Today the luxury market is performing well compared to other markets and remarkably better than it was just a few years ago, but why so suddenly? Online marketplaces and ease of access have made purchasing luxury simply effortless, somehow making the experience even more luxurious.
The term luxury is sometimes associated with unnecessary or frivolous. Although there may be a connotation to the term for some, there are many benefits of buying luxury goods, especially online. We believe that luxury isn’t exorbitant — it’s necessary, and here’s why.
Quality
The markup isn’t superficial on many luxury goods. Though you may pay more money for a well-known luxury designer, you aren’t just paying for the label, you are also paying for the heritage. Many luxury brands were founded with the purpose of delivering high-quality goods and over the decades, these values still remain. Cartier did not become the “King of jewelers and jewelry to kings” by producing sup-par jewelry and accessories.
The high quality and fine craftsmanship also make luxury products and lasting investment. The items are meant to last for a long time, not deteriorate after a year. Many times, these products can become family heirlooms passed down from generation to generation.
Slow Fashion
Not only are luxury products meant to last, but they are beautifully designed and meant to remain in fashion. When you invest in a luxury product, you are also buying a product that will remain in fashion for decades to come. The Cartier Love bracelet remains a highly-coveted and stylish accessory unchanged in the last 45 years. If only you had bought one in 1970 for $250!
Fast fashion is trendy and often poorly made. These designs are meant to last a season until new styles begin trending. When you spend your money on poorly-made items every fashion season, you end up spending more than you would if you had invested in a well-made luxury item.
Investment
Though some view luxury fashion as an investment in style, it’s also a real monetary investment. You can invest now and perhaps get a return after some time. Think of that $250 Cartier Love bracelet in 1970 — the same bracelet is worth over $6,000 today. Vintage pieces in good condition may also be worth more.
It’s also a wearable, beautiful and useful investment. The last stylishness and high quality craftsmanship make luxury goods a great investment for your wardrobe. Unchanging fashion staples will remain in use and in style for decades, meaning there’s no need to make the same purchase multiple times.
Saves Time and Effort
Time is a true luxury and online shopping has made shopping a quick and simple task. You can order your favorites from the office, during your commute or even at home in your pajamas. There’s no need to take time out of your schedule to visit the store and deal with the long sales pitches and rigamarole often associated with visiting a luxury shop. If you know what you want, then a few clicks online can save you a lot of time.
You can also save money by purchasing online. You have the option to research your item and vendor thoroughly before purchasing. This way you can be sure you get the best price and condition possible. You don’t have to depend on the sales associate to give the honest details about your purchase — they are all a quick online search away.
Photo Credit: desgettier.com