The Music-Inspired Watchmaker
In 1976, against all odds, Mr. Raymond Weil found opportunity.
The watch industry was reeling from the Quartz Crisis, the economic downturn spurred by the introduction of inexpensive quartz watches. Longstanding brands that specialized in mechanical watches saw their sales flounder as consumers flocked towards the newfangled and affordable quartz models instead.
And in this seemingly bleak time, Mr. Raymond Weil sought to preserve the tradition of Swiss watchmaking by expanding what defines a fine watch. In turn, the brand Raymond Weil put its stake into the ground and debuted a collection of elegant and handsomely crafted Swiss made timepieces, at a modest price point. Raymond Weil’s watches were enthusiastically received and launched the brand’s international renown.