Franck Dubarry

The Iconoclast Creator

In 2008, Franck Dubarry walked away from his watch brand TechnoMarine, the fastest growing luxury watch brand in the marketplace.

Dubarry founded TechnoMarine in 1997 and the brand quickly set itself apart as a maverick in the industry by being the first to incorporate new and unconventional materials (including plastics, diamonds, colored ceramics, mother-of-pearl, and exotic skins) into highly original and inventive watch designs. Dubarry’s unconventional approach to watchmaking cracked open a whole new and untapped market and marked TechnoMarine as an innovative brand for individualistic tastemakers. Over the next ten years, TechnoMarine sales quickly sky-rocketed with 2.5 million watches in 1,000 different styles sold in over 100 countries.

And it was during this meteoric heyday that Dubarry stepped away from the brand.

In 2015, Dubarry stepped back into the limelight with his eponymous watch brand. Without missing a beat, Dubarry resumed his post a watchmaking tour de force. The Franck Dubarry collection is playing among the upper echelon of creative watch brands—think power houses MB&F and Greubel Forsey. However, Dubarry eschews the elaborate (read: expensive) and traditional complications. Instead, Franck Dubarry watches are designed around the wearer’s lifestyle and their desire for self-expression.

Franck Dubarry watches was founded with a mission to create luxury and daring watches that defy an industry built on traditional codes. Through his namesake brand, Dubarry underscores his exceptional position in the watch industry: an iconoclast who challenges watch-making traditions and whose rare talent and boundless creativity have endeared him new and veteran watch collectors.